Networking Today: Connecting Six Degrees

The most critical technique in finding a job is to reach out to your network of family, friends and contacts. And networking has never been so easy what with all the advancements in technology such as cell phones, texting, e-mail, instant messaging and the advent of social media and social networking. However, nothing can replace the effectiveness of personal, one-on-one “live” networking as a means to get –- and stay -– on people’s radar screens. If not “live” in person, then certainly “live” by phone. (Voice mail does not count as “live”).

Now, I am not suggesting job seekers suspend all other activities in favor of live networking. However, I do recommend devoting a significant amount of time each day to reaching out to speak with people and make new, valuable connections. As you develop your daily or weekly schedule, balance the time you spend searching on the computer with reaching out to talk to people directly.

Many people spend too much time surfing for jobs on the computer. And, some of the spent trolling for jobs via the Internet is often due to avoiding more difficult tasks such as “live” networking. People can fool themselves into thinking they are utilizing their time most effectively by being on-line, but thousands or in some case millions are looking at the same postings and sites you are. However, no one else has your network.

Reaching Out
I know generally we do not like asking for favors, help, or communicate what we are afraid to be perceived to be a position of weakness, desperation or shame. We all want to feel we are in a position to help others, not need help from others. Most of us have an independent streak and sense of self-reliance. Please believe when I tell you: Those perceptions are ill-founded. The people you speak with have been in your shoes, will be in your shoes or worry they will soon be in your shoes soon!

One positive consequence of this difficult job market (if there is one) is that it has significantly diminished the stigma people may still feel is attached to being out of work. With unemployment inching it’s way towards 10%, millions more who have either stopped looking or are underemployed, and those still employed waiting for the “other shoe to drop,” people are generally more empathetic and helpful and less judgmental than ever. Don’t give up on the power of networking.

So, I want you to log off, power down the computer, pick up the phone and make the calls you have been meaning to make. Meet people for coffee if they are within reach. If they are busy when you call, set up a phone meeting. If even it they can’t help you, you’ll feel a lot better. And, when you place those networking seeds, you never know when or where they may grow.

Let us know what you think. Share your tips and experiences. We know you’re out there!

Keep Careering Today!

Mark